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Social CRM For Dummies
by Kyle Lacy and Stephanie Diamond and Jon Ferrara

Overview -

Discover great ways to engage your customers through the social web

Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation.  Read more...


 
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Language: English

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More About Social CRM For Dummies by Kyle Lacy; Stephanie Diamond; Jon Ferrara
 
 
 
Overview

Discover great ways to engage your customers through the social web

Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces results from your online community. You'll learn to use data to drive results, create social Key Performance Indicators for different business units, and a great deal more.

Social CRM For Dummies helps businesses large and small use social media to develop and maintain productive customer relationships.


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Details
  • ISBN: 9781118287040
  • Publisher: Wiley
  • Imprint: For Dummies
  • Date: Dec 2012
 
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