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The Social Commerce Handbook : 20 Secrets for Turning Social Media Into Social Sales
by Paul Marsden and Paul Chaney


Overview - THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

" The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.  Read more...


 
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More About The Social Commerce Handbook by Paul Marsden; Paul Chaney
 
 
 
Overview
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys."

  • The power of social utility
  • The appeal of social gifting
  • The importance of social curation
  • The role of social status
  • The value of social intelligence



This item is Non-Returnable.

 
Details
  • ISBN-13: 9780071802024
  • ISBN-10: 0071802029
  • Publisher: McGraw-Hill
  • Publish Date: September 2012
  • Page Count: 186


Related Categories

Books > Business & Economics > E-Commerce - Internet Marketing
Books > Computers & Internet > Web - Social Networking
Books > Business & Economics > Marketing - General

 
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