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Social Marketing : Changing Behaviors for Good
by Nancy R. Lee and Philip Kotler


Overview - The definitive textbook for the planning and implementation of programmes designed to bring about social change, no other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action.  Read more...

 
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More About Social Marketing by Nancy R. Lee; Philip Kotler
 
 
 
Overview
The definitive textbook for the planning and implementation of programmes designed to bring about social change, no other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action.

 
Details
  • ISBN-13: 9781452292144
  • ISBN-10: 1452292140
  • Publisher: Sage Publications, Inc
  • Publish Date: January 2015
  • Page Count: 584


Related Categories

Books > Business & Economics > Marketing - General

 
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