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Social Marketing to Protect the Environment : What Works
by Doug McKenzie-Mohr and Nancy R. Lee and P. Wesley Schultz


Overview - Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection, among others.  Read more...

 
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More About Social Marketing to Protect the Environment by Doug McKenzie-Mohr; Nancy R. Lee; P. Wesley Schultz
 
 
 
Overview
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection, among others. With case studies of innovative programs from around the world, including New Zealand, Spain, Vietnam, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.


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Details
  • ISBN-13: 9781412991292
  • ISBN-10: 1412991293
  • Publisher: Sage Publications, Inc
  • Publish Date: May 2011
  • Page Count: 237
  • Dimensions: 9.99 x 7.01 x 0.54 inches
  • Shipping Weight: 1 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Nature > Environmental Conservation & Protection - General

 
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