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Social Media : How to Engage, Share, and Connect
by Regina Luttrell


Overview - Updated to reflect the latest technological innovations--and challenges--the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others; - discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and - real-world examples of successful social media campaigns.  Read more...

 
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More About Social Media by Regina Luttrell
 
 
 
Overview
Updated to reflect the latest technological innovations--and challenges--the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others; - discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and - real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.


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Details
  • ISBN-13: 9781442265233
  • ISBN-10: 144226523X
  • Publisher: Rowman & Littlefield Publishers
  • Publish Date: August 2016
  • Page Count: 224
  • Dimensions: 10.1 x 7.1 x 0.7 inches
  • Shipping Weight: 1.5 pounds


Related Categories

Books > Computers > Web - Social Media
Books > Business & Economics > E-Commerce - Internet Marketing
Books > Business & Economics > Public Relations

 
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