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Social Media Marketing : An Hour a Day
by Dave Evans and Susan Bratton


Overview - Updated with 100 pages of new content, this edition is betterthan ever

In the newest edition of his top-selling book, social mediaexpert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring socialmedia marketing campaigns.  Read more...


 
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More About Social Media Marketing by Dave Evans; Susan Bratton
 
 
 
Overview
Updated with 100 pages of new content, this edition is betterthan ever

In the newest edition of his top-selling book, social mediaexpert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring socialmedia marketing campaigns. In what can be an overwhelming topic, hedemystifies the jargon, dispels the myths, and helps you develop aneffective, day-by-day plan.

Revised and updated with more than 100 pages of new material onall the latest developments, Evans includes new and updatedcoverage on Facebook, Twitter, and Google+; the latest on listeningand analytics platforms; how to incorporate mobile andlocation-based services like Foursquare and Gowalla into your plan;and more.

  • Helps marketers, advertisers, and small business owners quicklydevelop effective, practical approaches to social media marketingcampaigns
  • Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such asFoursquare and Gowalla
  • Shows you how to track and measure results and integrate thatinformation into your overall marketing plan
  • Features case studies, step-by-step instructions, and hands-ontutorials

If you've been seeking ways to break down social media marketinginto tasks you can handle and campaigns that deliver, this is thebook you need.



This item is Non-Returnable.

 
Details
  • ISBN-13: 9781118194492
  • ISBN-10: 1118194497
  • Publisher: Sybex
  • Publish Date: March 2012
  • Page Count: 406
  • Dimensions: 9.14 x 7.36 x 0.93 inches
  • Shipping Weight: 1.37 pounds


Related Categories

Books > Business & Economics > E-Commerce - Internet Marketing
Books > Computers > Web - Social Media

 
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