Coupon
Solving Problems with Design Thinking : Ten Stories of What Works
by Jeanne Liedtka and Andrew King and Kevin Bennett


Overview - Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen.  Read more...

 
Hardcover
  • $29.95

Add to Cart + Add to Wishlist

In Stock

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 24 copies from $15.94
 
 
 

More About Solving Problems with Design Thinking by Jeanne Liedtka; Andrew King; Kevin Bennett
 
 
 
Overview
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen.

Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

 
Details
  • ISBN-13: 9780231163569
  • ISBN-10: 0231163568
  • Publisher: Columbia University Press
  • Publish Date: September 2013
  • Page Count: 216
  • Reading Level: Ages 22-UP
  • Dimensions: 9 x 6 x 0.69 inches
  • Shipping Weight: 1.1 pounds

Series: Columbia Business School Publishing

Related Categories

Books > Business & Economics > Decision Making & Problem Solving
Books > Business & Economics > Management - General
Books > Business & Economics > Development - Business Development

 
BAM Customer Reviews