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Spin Selling
by Neil Rackham


Overview - Based on the largest research project ever undertaken in the field--over 35,000 sales calls over 12 years--S.P.I.N. Selling shows why major sales require a new and different set of skills from those that have always been used for small sales.  Read more...

 
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More About Spin Selling by Neil Rackham
 
 
 
Overview
Based on the largest research project ever undertaken in the field--over 35,000 sales calls over 12 years--S.P.I.N. Selling shows why major sales require a new and different set of skills from those that have always been used for small sales.

 
Details
  • ISBN-13: 9780070511132
  • ISBN-10: 0070511136
  • Publisher: McGraw-Hill Companies
  • Publish Date: July 1988
  • Page Count: 197


Related Categories

Books > Business & Economics > Sales & Selling - General

 
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