Coupon
Split-Second Persuasion : The Ancient Art and New Science of Changing Minds
by Kevin Dutton


Overview -

How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it's more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy.  Read more...


 
Hardcover
  • $26.00

Add to Cart + Add to Wishlist

In Stock Online.

Free Shipping is not available for this item.
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 21 copies from $6.93
 
eBook
Retail Price: $14.99
$10.64

Add to Cart + Add to Wishlist

Download

This item is available only to U.S. billing addresses.
 
 
 

More About Split-Second Persuasion by Kevin Dutton
 
 
 
Overview

How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it's more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst--Buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. He shows us which simple triggers can make someone trust you immediately; what hidden pathways in the brain lead us to believe something even when we know it's not true; how group dynamics can make us more tolerant or deepen our extremism; and what we can learn from newborns about winning arguments. Dutton's fascinating and provocative book will help anyone tap into the power of split-second persuasion.

 
Details
  • ISBN-13: 9780151012794
  • ISBN-10: 0151012792
  • Publisher: Houghton Mifflin
  • Publish Date: February 2011
  • Page Count: 296
  • Dimensions: 9.1 x 6.38 x 1.02 inches
  • Shipping Weight: 1.05 pounds


Related Categories

Books > Family & Relationships > General
Books > Psychology > Interpersonal Relations

 
BAM Customer Reviews