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Standing Room Only : Marketing Insights for Engaging Performing Arts Audiences
by J. Bernstein


Overview - Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.  Read more...

 
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More About Standing Room Only by J. Bernstein
 
 
 
Overview
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

 
Details
  • ISBN-13: 9781137282934
  • ISBN-10: 1137282932
  • Publisher: Palgrave MacMillan
  • Publish Date: May 2014
  • Page Count: 408
  • Dimensions: 9.4 x 6.4 x 1.3 inches
  • Shipping Weight: 1.6 pounds


Related Categories

Books > Performing Arts > Business Aspects
Books > Business & Economics > Marketing - Multilevel

 
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