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10 Steps to Successful Business Writing
by Jack E. Appleman


Overview - In Today's Business World, You Are What You Write Good writing can launch a career. It has the power to break through clutter and capture readers' imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels--social media, instant messaging, blogs--we're writing more and faster than ever.  Read more...

 
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More About 10 Steps to Successful Business Writing by Jack E. Appleman
 
 
 
Overview
In Today's Business World, You Are What You Write Good writing can launch a career. It has the power to break through clutter and capture readers' imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels--social media, instant messaging, blogs--we're writing more and faster than ever. With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to capturing readers' attention and imagination. Writing instructor and coach, Jack Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text to hold your readers' attention; edit yourself for grammar, tone, and excess words; and master the documents for any workplace situation. It doesn't matter if you're drafting a business plan, an email, or a Facebook post. Forget the shorthand, drop the exclamation points, and ditch the emojis. Learn to create concise, persuasive, and powerful text with 10 Steps to Successful Business Writing.

 
Details
  • ISBN-13: 9781947308305
  • ISBN-10: 1947308300
  • Publisher: ASTD
  • Publish Date: November 2017
  • Page Count: 232
  • Dimensions: 9 x 6.1 x 0.4 inches
  • Shipping Weight: 0.6 pounds


Related Categories

Books > Business & Economics > Business Writing
Books > Business & Economics > Business Communication - General
Books > Business & Economics > Skills

 
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