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Stories that Move Mountains : Storytelling and Visual Design for Persuasive Presentations
by Martin Sykes and A. Nicklas Malik and Mark D. West


Overview -

Learn how to use stories and visuals to make top--notch presentations

It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world.  Read more...


 
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Language: English

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More About Stories that Move Mountains by Martin Sykes; A. Nicklas Malik; Mark D. West
 
 
 
Overview

Learn how to use stories and visuals to make top--notch presentations

It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high--impact presentations in your own organization.

The book helps you build complete visual stories, step by step, by using the CAST method to first create a Story Map and from there, a compelling presentation. It includes sample Story Maps, templates, practical success stories, and more. You′ll discover how to go beyond PowerPoint slides to create presentations that influence your peers and effect change.

Learn how to sell your ideas and trigger change in your company with Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations.


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Details
  • ISBN: 9781118424001
  • Publisher: Wiley
  • Date: Oct 2012
 
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