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The Story Factor : Inspiration, Influence, and Persuasion Through the Art of Storytelling
by Annette Simmons


Overview - This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business

Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell.  Read more...


 
Paperback - Revised Ed.
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More About The Story Factor by Annette Simmons
 
 
 
Overview
This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business

Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.



This item is Non-Returnable.

 
Details
  • ISBN-13: 9780465078073
  • ISBN-10: 0465078079
  • Publisher: Basic Books
  • Publish Date: April 2006
  • Page Count: 299
  • Dimensions: 8.24 x 5.34 x 0.84 inches
  • Shipping Weight: 0.77 pounds


Related Categories

Books > Business & Economics > Business Communication - General

 
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