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The Story Factor
by Annette Simmons


Overview - The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't.  Read more...

 
Paperback - Revised Ed.
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More About The Story Factor by Annette Simmons
 
 
 
Overview
The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

 
Details
  • ISBN-13: 9780465078073
  • ISBN-10: 0465078079
  • Publisher: Basic Books (AZ)
  • Publish Date: April 2006
  • Page Count: 299
  • Dimensions: 8.24 x 5.34 x 0.84 inches
  • Shipping Weight: 0.77 pounds


Related Categories

Books > Business & Economics > Business Communication - General

 
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