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Strategic Communications for Nonprofit Organization : Seven Steps to Creating a Successful Plan
by Sally J. Patterson and Janel M. Radtke


Overview - How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively.  Read more...

 
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More About Strategic Communications for Nonprofit Organization by Sally J. Patterson; Janel M. Radtke
 
 
 
Overview
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

 
Details
  • ISBN-13: 9780470401224
  • ISBN-10: 0470401222
  • Publisher: John Wiley & Sons
  • Publish Date: January 2009
  • Page Count: 274
  • Dimensions: 10.26 x 7.36 x 1.02 inches
  • Shipping Weight: 1.5 pounds


Related Categories

Books > Business & Economics > Nonprofit Organizations & Charities - General
Books > Business & Economics > Marketing - General

 
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