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Strategic Communications for Nonprofits : A Step-By-Step Guide to Working with the Media
by Kathy Bonk and Emily Tynes and Henry Griggs and Phil Sparks


Overview - This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change.  Read more...

 
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More About Strategic Communications for Nonprofits by Kathy Bonk; Emily Tynes; Henry Griggs; Phil Sparks
 
 
 
Overview
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

 
Details
  • ISBN-13: 9780470181546
  • ISBN-10: 0470181540
  • Publisher: Jossey-Bass
  • Publish Date: September 2008
  • Page Count: 177
  • Dimensions: 10.8 x 8.4 x 0.6 inches
  • Shipping Weight: 1.1 pounds

Series: Jossey-Bass Nonprofit Guidebook #6

Related Categories

Books > Business & Economics > Nonprofit Organizations & Charities - General
Books > Business & Economics > Marketing - General

 
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