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Strategic Copywriting : How to Create Effective Advertising
by Edd Applegate


Overview - When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.  Read more...

 
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More About Strategic Copywriting by Edd Applegate
 
 
 
Overview
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising--whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms--are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works--or not--and why.


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Details
  • ISBN-13: 9781442244085
  • ISBN-10: 1442244089
  • Publisher: Rowman & Littlefield Publishers
  • Publish Date: November 2015
  • Page Count: 310
  • Dimensions: 9.9 x 6.9 x 0.9 inches
  • Shipping Weight: 1.4 pounds


Related Categories

Books > Business & Economics > Advertising & Promotion
Books > Business & Economics > E-Commerce - Internet Marketing

 
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