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Strategic Marketing Management
by Alexander Chernev and Philip Kotler


Overview - Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.  Read more...

 
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More About Strategic Marketing Management by Alexander Chernev; Philip Kotler
 
 
 
Overview
Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.


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Details
  • ISBN-13: 9781936572199
  • ISBN-10: 1936572192
  • Publisher: Cerebellum Press
  • Publish Date: June 2014
  • Page Count: 284
  • Dimensions: 9.1 x 7.5 x 0.8 inches
  • Shipping Weight: 1.1 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Strategic Planning

 
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