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Strategic Thinking : A Nine Step Approach to Strategy and Leadership for Managers and Marketers
by Simon Wootton and Terry Horne


Overview - Now in its third edition, "Strategic Thinking," takes you step by step through the questions to ask, in order to formulate strategies and write clear and concise strategic plans. Based on three core actions - creating knowledge, innovating ideas and implementing change - "Strategic Thinking "consists of hundreds of examples and advice on: how to gain a deeper understanding of your market; how to develop a strategic vision; how to think critically about proposals; how to survive and thrive in a recession; how to implement and manage strategic changes.  Read more...

 
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More About Strategic Thinking by Simon Wootton; Terry Horne
 
 
 
Overview
Now in its third edition, "Strategic Thinking," takes you step by step through the questions to ask, in order to formulate strategies and write clear and concise strategic plans. Based on three core actions - creating knowledge, innovating ideas and implementing change - "Strategic Thinking "consists of hundreds of examples and advice on: how to gain a deeper understanding of your market; how to develop a strategic vision; how to think critically about proposals; how to survive and thrive in a recession; how to implement and manage strategic changes.
With online material to support each step and strengthen your ability to predict future changes, a sectioncovering key aspects of leadership and neuroscience; and prompt sheets, action plans and useful summaries, this fully updated third edition is an all-in-one strategy manual for marketers, leaders, managers and businessstudents."

 
Details
  • ISBN-13: 9780749460778
  • ISBN-10: 0749460776
  • Publisher: Kogan Page
  • Publish Date: August 2010
  • Page Count: 150


Related Categories

Books > Business & Economics > Strategic Planning
Books > Business & Economics > Leadership
Books > Business & Economics > Management - General

 
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