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MBA Fundamentals : Strategy
by Ph.D. Thomas P. Ference and Paul W. Thurman


Overview - Strategy is the cornerstone of any MBA program, and a critical part of any company's growth.

In this Kaplan MBA Fundamentals guide, two Columbia professors who have consulted with Fortune 500 companies make strategic planning easy to understand and implement.  Read more...


 
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More About MBA Fundamentals by Ph.D. Thomas P. Ference; Paul W. Thurman
 
 
 
Overview
Strategy is the cornerstone of any MBA program, and a critical part of any company's growth.

In this Kaplan MBA Fundamentals guide, two Columbia professors who have consulted with Fortune 500 companies make strategic planning easy to understand and implement. With real-world examples and guidance on the tools and techniques of strategy development, planning, implementation, and measurement, this is the only guide you'll need to put your department or business on the right track for growth.

 
Details
  • ISBN-13: 9781427797537
  • ISBN-10: 1427797536
  • Publisher: Kaplan Test Prep
  • Publish Date: January 2009
  • Page Count: 320
  • Dimensions: 1 x 6 x 9 inches
  • Shipping Weight: 1 pounds


Related Categories

Books > Business & Economics > Strategic Planning
Books > Business & Economics > Management - General

 
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