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Successful Local Broadcast Sales
by Paul Weyland


Overview -

For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in "Successful Local Broadcast Sales" he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales.  Read more...


 
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More About Successful Local Broadcast Sales by Paul Weyland
 
 
 
Overview

For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in "Successful Local Broadcast Sales" he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to:

- get appointments - write great proposals and presentations - sell against other media like newspapers and the Internet - overcome rate resistance - close sales without alienating their clients - create genius creative without being a creative genius - calculate ROI for the client's advertising dollar - land long-term contracts with local businesses - negotiate more effectively

Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive--not just survive--in the media business.

 
Details
  • ISBN-13: 9780814431627
  • ISBN-10: 0814431623
  • Publisher: Amacom
  • Publish Date: August 2011
  • Page Count: 240
  • Reading Level: Ages 17-NA
  • Dimensions: 9 x 6 x 0.51 inches
  • Shipping Weight: 0.72 pounds


Related Categories

Books > Business & Economics > Advertising & Promotion
Books > Business & Economics > Sales & Selling - General
Books > Business & Economics > Industries - Media & Communications

 
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