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Super Mario : How Nintendo Conquered America
by Jeff Ryan


Overview - The first princess Mario saved was Nintendo itself.

In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game ( Radar Scope ).  Read more...


 
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More About Super Mario by Jeff Ryan
 
 
 
Overview
The first princess Mario saved was Nintendo itself.

In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.

Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featuring an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.

Since then, Mario has starred in over two hundred games, generating profits in the billions. He is more recognizable than Mickey Mouse, yet he s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?

Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

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Details
  • ISBN-13: 9781591845638
  • ISBN-10: 1591845637
  • Publisher: Portfolio
  • Publish Date: September 2012
  • Page Count: 309
  • Reading Level: Ages 18-UP


Related Categories

Books > Business & Economics > Corporate & Business History - General
Books > Business & Economics > Industries - Computers & Information Technology
Books > Games > Video & Electronic

 
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