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Survey Research Methods
by Jr. Floyd J. Fowler


Overview - Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition-and often instead of-household landlines.  Read more...

 
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More About Survey Research Methods by Jr. Floyd J. Fowler
 
 
 
Overview
Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition-and often instead of-household landlines.

 
Details
  • ISBN-13: 9781452259000
  • ISBN-10: 1452259003
  • Publisher: Sage Publications, Inc
  • Publish Date: September 2013
  • Page Count: 184
  • Dimensions: 9.2 x 6.3 x 0.5 inches
  • Shipping Weight: 0.55 pounds

Series: Applied Social Research Methods

Related Categories

Books > Social Science > Research
Books > Social Science > Methodology

 
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