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Over his fifteen years at Yum Brands, Novak has developed a trademarked program he calls Taking People with You. He spends several weeks each year personally teaching it to thousands of managers around the world. He convinces them that they'll never make big things happen until they learn how to get people on their side. No skill in business is more important. And Yum 's extraordinary success (at least 13 percent growth for each of the last nine years) proves his point.
Novak knows that managers don't need leadership platitudes or business school theories. So he cuts right to the chase with a step-by- step guide to setting big goals, getting people to work together, blowing past your targets, and celebrating after you shock the skeptics. And then doing it again and again until consistent excellence becomes a core element of your culture.
This book has specific tools at the end of each chapter that will challenge you to reflect on how you're really doing on key aspects of leadership. And if you apply it, you'll immediately start to improve.
You'll learn how to . . .
- Get inside the heads of your people. You can't convince them of anything until you see the world from their perspective.
- Think big. If your sales growth last year was 3.5 percent, don't aim for 4 percent this year, aim for 15 percent. Even if you fail, you'll probably do better than you would have with a smaller goal.
- Practice "extraordinary authenticity." Show occasional vulnerability and admit when you don't have the answers.
- Look for good ideas in unexpected places. Novak's team came up with Cool Ranch Doritos for Frito-Lay during a field trip to a grocery store's salad dressing aisle.
- Choose a can-do mind-set. There's a huge difference between a boss who says "We can try this" and one who says "We can do this "
- Cheer for first downs, not just touchdowns. Publicly recognizing and rewarding small wins keeps everyone motivated for the long haul.
- Get rid of cynics. In many teams one person will reject your values and spread negative energy. Moving that person out will show everyone else you're serious.
Get ready to change the way you think about leadership-and more important, the way you practice it every day.
Publishers Weekly® Reviews
- Reviewed in: Publishers Weekly, page .
- Review Date: 2011-10-10
- Reviewer: Staff
In what first appears to be an over-the-top self-help book for leaders turns out to be a grounded guide drawing on the tools and thoughts of “two of the most notable thinkers on culture and breakthrough thinking in business”: John O’Keeffe (Business Beyond the Box) and Larry Senn (coauthor of Winning Teams—Winning Cultures). Novak, chairman and CEO of YUM! Brands, offers powerful and sincere directives for creating a cohesive, success-oriented corporate culture. Fourteen lessons are divided into three sections with clever exercises, tools, worksheets, and charts throughout. Much of it could have felt familiar, but it’s presented with clarity, contagious enthusiasm, organization, and accessibility. Added to that are numerous quotes, lessons, and stories from Warren Buffett, Jamie Dimon, and Jack Welsh, Presidents Eisenhower and Kennedy, Martin Luther King Jr., and even Colonel Sanders. Business people at all levels will find something of value. . (Jan.)