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The Tanning of America : How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
by Steve Stoute and Mim Eichler Rivas


Overview - The business marketing genius at the forefront of today s entertainment marketing revolution helps corporate America get hip to today s new consumer the tan generation.

When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute.  Read more...


 
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More About The Tanning of America by Steve Stoute; Mim Eichler Rivas
 
 
 
Overview
The business marketing genius at the forefront of today s entertainment marketing revolution helps corporate America get hip to today s new consumer the tan generation.

When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the tanning phenomenonraised a generation of black, Hispanic, white, and Asian consumers who have the same mentalcomplexion based on shared experiencesand values, rather than the increasinglyirrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.

"The Tanning of America" provides that very translation guide. Drawing from his company s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream."

 
Details
  • ISBN-13: 9781592407385
  • ISBN-10: 1592407382
  • Publisher: Gotham Books
  • Publish Date: August 2012
  • Page Count: 290
  • Reading Level: Ages 18-UP
  • Dimensions: 7.9 x 5.2 x 0.7 inches
  • Shipping Weight: 0.5 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Social Science > Popular Culture - General
Books > Music > Genres & Styles - Rap & Hip Hop

 
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