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The Ten Principles Behind Great Customer Experiences
by Matt Watkinson


Overview -

Overall WINNER- CMI Management Book of the Year 2014

WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014

Create a great customer experience whoever you are.

Customers are powerful.  Read more...


 
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More About The Ten Principles Behind Great Customer Experiences by Matt Watkinson
 
 
 
Overview

Overall WINNER- CMI Management Book of the Year 2014

WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014

Create a great customer experience whoever you are.

Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.

This book covers ten principles you can use to make real worldimprovements to your customers experiences, whatever your businessdoes and whoever you are.

For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn t need to be complicated or cost a fortune.

"

 
Details
  • ISBN-13: 9780273775089
  • ISBN-10: 0273775081
  • Publisher: FT Press
  • Publish Date: January 2013
  • Page Count: 240

Series: Financial Times

Related Categories

Books > Business & Economics > Customer Relations
Books > Business & Economics > Marketing - General
Books > Business & Economics > Sales & Selling - General

 
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