Tested Advertising Methods
by John Caples and Fred E. Hahn


Overview - A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn.  Read more...

 
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More About Tested Advertising Methods by John Caples; Fred E. Hahn
 
 
 
Overview
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

 
Details
  • ISBN-13: 9780130957016
  • ISBN-10: 0130957011
  • Publisher: Pearson P T R
  • Publish Date: July 1998
  • Page Count: 304
  • Dimensions: 0.75 x 8.75 x 6 inches
  • Shipping Weight: 1.1 pounds


Related Categories

Books > Business & Economics > Advertising & Promotion

 
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