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100 Things Every Designer Needs to Know about People
by Ph.D. Susan Weinschenk


Overview - We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient.  Read more...

 
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More About 100 Things Every Designer Needs to Know about People by Ph.D. Susan Weinschenk
 
 
 
Overview
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
  • What grabs and holds attention on a page or screen?
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • How can you predict the types of errors that people will make?
  • What is the limit to someone s social circle?
  • How do you motivate people to continue on to (the next step?
  • What line length for text is best?
  • Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
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Details
  • ISBN-13: 9780321767530
  • ISBN-10: 0321767535
  • Publisher: New Riders Publishing
  • Publish Date: April 2011
  • Page Count: 242

Series: Voices That Matter

Related Categories

Books > Psychology > Applied Psychology
Books > Computers & Internet > Web - Design
Books > Computers & Internet > Desktop Applications - Desktop Publishing

 
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