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Trump University Marketing 101 : How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them
by Don Sexton


Overview - Trump University books are practical, straightforward primers on the basics of doing business the Trump way--successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts.  Read more...

 
Hardcover - Revised Ed.
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More About Trump University Marketing 101 by Don Sexton
 
 
 
Overview
Trump University books are practical, straightforward primers on the basics of doing business the Trump way--successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school--experience.

In Trump University Marketing 101, Second Edition, you'll learn how to:

  • Master the basics of great marketing to grow your business

  • Adapt your marketing strategy to difficult economic conditions

  • Understand customers, competitors, and markets

  • Discover your target audiences

  • Position your product or service against the competition

  • Create a great brand from scratch

  • Market residential and commercial properties effectively

  • Develop powerful marketing plans

  • Increase customer satisfaction

  • Price your products for maximum profit

  • Use advertising and the Internet to promote your business

  • Employ guerrilla marketing techniques

  • And much more


 
Details
  • ISBN-13: 9780470453070
  • ISBN-10: 0470453079
  • Publisher: John Wiley & Sons Inc
  • Publish Date: January 2010
  • Page Count: 459
  • Dimensions: 1.75 x 6.5 x 9.25 inches
  • Shipping Weight: 1.52 pounds


Related Categories

Books > Business & Economics > Marketing - General

 
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