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Trust Me, I'm Lying : Confessions of a Media Manipulator
by Ryan Holiday


Overview - You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this.  Read more...

 
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More About Trust Me, I'm Lying by Ryan Holiday
 
 
 
Overview
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.

I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.

In today's culture...
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch-online and off.

Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.

I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.

 
Details
  • ISBN-13: 9781591846284
  • ISBN-10: 1591846285
  • Publisher: Portfolio
  • Publish Date: July 2013
  • Page Count: 301
  • Reading Level: Ages 18-UP
  • Dimensions: 8.4 x 5.4 x 0.9 inches
  • Shipping Weight: 0.6 pounds


Related Categories

Books > Business & Economics > Industries - Media & Communications
Books > Computers & Internet > Web - Blogging
Books > Business & Economics > Marketing - General

 
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