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The Ultimate Guide to Sports Marketing
by Stedman Graham and Lisa Delpy Neirotti and Joe Jeff Goldblatt


Overview - An insider's look at the world of sports marketing, from the high-profile writing team that helped define the field. This is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.  Read more...

 
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  • $38.00

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More About The Ultimate Guide to Sports Marketing by Stedman Graham; Lisa Delpy Neirotti; Joe Jeff Goldblatt
 
 
 
Overview
An insider's look at the world of sports marketing, from the high-profile writing team that helped define the field. This is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Includes use of the Internet, contract negotiations with sponsors, and specifics of licensing deals.

 
Details
  • ISBN-13: 9780071361248
  • ISBN-10: 0071361243
  • Publisher: McGraw-Hill Companies
  • Publish Date: April 2001
  • Page Count: 315
  • Dimensions: 9.28 x 6.31 x 1.23 inches
  • Shipping Weight: 1.5 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Sports & Recreation > General
Books > Business & Economics > Advertising & Promotion

 
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