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Uncommon Sense, Common Nonsense : Why Some Organisations Consistently Outperform Others
by Jules Goddard and Tony Eccles


Overview -

This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.

It puts forward the notion that the application of uncommon sense--thinking or acting differently from other organizations in a way that makes unusual sense--is the secret to competitive success.  Read more...


 
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More About Uncommon Sense, Common Nonsense by Jules Goddard; Tony Eccles
 
 
 
Overview

This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.

It puts forward the notion that the application of uncommon sense--thinking or acting differently from other organizations in a way that makes unusual sense--is the secret to competitive success.

Jules Goddard is a fellow of the Centre for Management Development at London Business School.

Tony Eccles is a visiting professor of strategic management at Cass Business School, City University, London.



 
Details
  • ISBN-13: 9781846686023
  • ISBN-10: 1846686024
  • Publisher: Profile Books(GB)
  • Publish Date: December 2013
  • Page Count: 241
  • Dimensions: 7.7 x 5 x 0.8 inches
  • Shipping Weight: 0.65 pounds


Related Categories

Books > Business & Economics > Business Communication - General
Books > Business & Economics > Management - General
Books > Business & Economics > Strategic Planning

 
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