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Unlabel : Selling You Without Selling Out
by Marc Ecko


Overview - One of the most provocative entrepreneurs of our time, who started Ecko Unltd out of his parents' garage and turned it into a media empire, Marc Ecko reveals his formula for building an authentic brand or business.

As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.  Read more...


 
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More About Unlabel by Marc Ecko
 
 
 
Overview
One of the most provocative entrepreneurs of our time, who started Ecko Unltd out of his parents' garage and turned it into a media empire, Marc Ecko reveals his formula for building an authentic brand or business.

As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

This visual blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms--Ecko Unltd. and Complex Media. As Ecko explains, it's not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand, growing a bootstrap start-up into a sustainable business.

 
Details
  • ISBN-13: 9781451685305
  • ISBN-10: 1451685300
  • Publisher: Touchstone Books
  • Publish Date: October 2013
  • Page Count: 304
  • Dimensions: 9.32 x 7.65 x 1.08 inches
  • Shipping Weight: 1.9 pounds


Related Categories

Books > Biography & Autobiography > Business
Books > Business & Economics > Industries - Fashion & Textile Industry
Books > Business & Economics > Entrepreneurship

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2013-06-24
  • Reviewer: Staff

Urbanwear king Ecko (founder of Ecko Unlimited and owner of Complex Media) narrates his rise to glory, thinly disguised as a how-to guide to true-to-yourself success. “I am a brand, but I am not a label... you too are a brand,” begins this overblown though beautifully designed and illustrated book-length ode to the author’s own greatness. Applying his “Authenticity Formula,” the reader can overcome fear, take action, follow his or her purpose, and execute on ideas. But this is just a prelude; the heart of the book is an exhaustive history of Ecko’s rise from goofy kid to entrepreneur selling his own airbrushed T-shirts. He charts the ups and downs of running a growing business, from his first breaks getting street cred from DJs and other influencers to figuring out the manufacturing and fulfillment processes, to eventually achieving hard-won fame. His overall message is positive: “Refuse to be labeled.” But the rest of his tossed-off advice is a sop thrown out to would-be entrepreneurs. This is hubris disguised as how-to. Agent: Matthew Carnicelli, Carnicelli Literary Management. (Sept.)

 
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