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Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles
by Jr. Frank Rowsome


Overview - "In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever."-- 1977 Minnesota Almanac

The whole story is in this book, plus all the jingles used.
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More About Verse by the Side of the Road by Jr. Frank Rowsome
 
 
 
Overview
"In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever."--1977 Minnesota Almanac

The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book.
"Rowsome's volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times."--Bov Swift, Knight News Service

 
Details
  • ISBN-13: 9780452267626
  • ISBN-10: 0452267625
  • Publisher: Plume Books
  • Publish Date: October 1990
  • Page Count: 128
  • Dimensions: 8.02 x 4.99 x 0.41 inches
  • Shipping Weight: 0.31 pounds


Related Categories

Books > Humor > Form - Limericks & Verse
Books > Social Science > Popular Culture - General

 
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