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The Victory Lab : The Secret Science of Winning Campaigns
by Sasha Issenberg


Overview - UPDATED FOR THE 2016 ELECTION
The book Politico calls Moneyball for politics shows how cutting-edge social science and analytics are reshaping the modern political campaign.


Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order.
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More About The Victory Lab by Sasha Issenberg
 
 
 
Overview
UPDATED FOR THE 2016 ELECTION
The bookPoliticocalls Moneyballfor politics shows how cutting-edge social science and analytics are reshaping the modern political campaign.


Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We ve seen it in sports, and now inThe Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
The Victory Labfollows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Provocative, clear-eyed and energetically reported, The Victory Laboffers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics."

 
Details
  • ISBN-13: 9780307954800
  • ISBN-10: 0307954803
  • Publisher: Broadway Books
  • Publish Date: September 2013
  • Page Count: 385
  • Dimensions: 8 x 5.1 x 0.9 inches
  • Shipping Weight: 0.66 pounds


Related Categories

Books > Political Science > Political Process - Campaigns & Elections
Books > Political Science > American Government - General

 
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