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I Want My MTV : The Uncensored Story of the Music Video Revolution
by Craig Marks and Rob Tannenbaum


Overview - MTV's influence went beyond music--it soon changed network and cable television, radio, sports, film, fashion, teen sexuality, and even politics. Highly respected music journalists Marks and Tannenbaum have assembled an unprecedented collection of stories from the early days of MTV, straight from the mouths of those who were part of the video revolution.  Read more...

 
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Overview

MTV's influence went beyond music--it soon changed network and cable television, radio, sports, film, fashion, teen sexuality, and even politics. Highly respected music journalists Marks and Tannenbaum have assembled an unprecedented collection of stories from the early days of MTV, straight from the mouths of those who were part of the video revolution. 50,000 print.

 
Details
  • ISBN-13: 9780525952305
  • ISBN-10: 0525952306
  • Publisher: Dutton Books
  • Publish Date: October 2011
  • Page Count: 608
  • Reading Level: Ages 18-UP

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Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2011-10-17
  • Reviewer: Staff

Music journalists Marks and Tannenbaum vibrantly chronicle the first decade of MTV, the pop culture phenomenon that first rocked television screens 30 years ago. Using over 400 interviews, the authors write that the venture was met with skepticism due to its less than traditional start (auditions for VJs "reeked of sleaze") and seemingly out-of-control content. However, "the channel gave a platform to new acts, asking only that they be beautiful or outrageous." It was entertainment 24/7 and the birth of a new era of excess, big hair, and even bigger budgets. Duran Duran feature prominently for early risqué videos, influencing the hardcore visuals of ZZ Top and Mötley Crüe, while black music hit the mainstream with Michael Jackson (and later hip-hop), and women found a powerful icon in the provocative styling of Madonna. At the network, no-holds-barred statements reveal controversy, coke-fueled corporate takeovers, and egotistical stars and ambitious new directors triggering censorship. Still, those interviewed "almost unanimously looked back at this period with joy and happiness, even if they now regret some of the clothes they wore in the ‘80s." The sheer entertainment value within these pages is priceless, so count down to a very good time. (Oct.)

 
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