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We Are All Weird : The Rise of Tribes and the End of Normal
by Seth Godin


Overview - World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans?
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More About We Are All Weird by Seth Godin
 
 
 
Overview
World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.
Face it. We re all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
"

 
Details
  • ISBN-13: 9781591848240
  • ISBN-10: 1591848245
  • Publisher: Portfolio
  • Publish Date: September 2015
  • Page Count: 112
  • Dimensions: 7.1 x 5.1 x 0.6 inches
  • Shipping Weight: 0.45 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Time Management
Books > Business & Economics > Organizational Development

 
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