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Why We Buy : The Science of Shopping
by Paco Underhill and Mike Chamberlain


Overview - Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.  Read more...

 
Audio Compact Disc - Unabridged - Revised Ed.
  • $34.95

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More About Why We Buy by Paco Underhill; Mike Chamberlain
 
 
 
Overview
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: - The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. - A guided tour of the most innovative stores, malls, and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide--it offers advice on how to keep your changing customers and entice new and eager ones.

 
Details
  • ISBN-13: 9781441789402
  • ISBN-10: 1441789405
  • Publisher: Blackstone Audiobooks
  • Publish Date: June 2011
  • Page Count: 10
  • Dimensions: 5.8 x 5.2 x 1.4 inches
  • Shipping Weight: 0.6 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Consumer Behavior - General

 
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