Why We Buy : The Science of Shopping
Overview - riveting read for anyone who has ever shopped for anything or tried to sell something--as well as the culmination of 15 years of meticulous research and observation--this book offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes. Read more...
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More About Why We Buy by Paco Underhill
Overview
riveting read for anyone who has ever shopped for anything or tried to sell something--as well as the culmination of 15 years of meticulous research and observation--this book offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes.