Why We Buy : The Science of Shopping
by Paco Underhill

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More About Why We Buy by Paco Underhill

A riveting read for anyone who has ever shopped for anything or tried to sell something--as well as the culmination of 15 years of meticulous research and observation--this book offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes.

  • ISBN-13: 9780684849140
  • ISBN-10: 0684849143
  • Publisher: Simon & Schuster
  • Publish Date: June 2000
  • Page Count: 256

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