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Web Analytics 2.0 : The Art of Online Accountability and Science of Customer Centricity [With CDROM]
by Avinash Kaushik


Overview - Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers.  Read more...

 
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More About Web Analytics 2.0 by Avinash Kaushik
 
 
 
Overview
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.


 
Details
  • ISBN-13: 9780470529393
  • ISBN-10: 0470529393
  • Publisher: Sybex
  • Publish Date: October 2009
  • Page Count: 475
  • Dimensions: 9.22 x 7.32 x 1.13 inches
  • Shipping Weight: 1.66 pounds


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Books > Computers > Internet - General

 
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