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Wharton on Making Decisions
by Stephen J. Hoch and Howard C. Kunreuther and Robert E. Gunther


Overview - Perspectives from leaders in decision science at Wharton
Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer.
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More About Wharton on Making Decisions by Stephen J. Hoch; Howard C. Kunreuther; Robert E. Gunther
 
 
 
Overview
Perspectives from leaders in decision science at Wharton
Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.


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Details
  • ISBN-13: 9780471689386
  • ISBN-10: 0471689386
  • Publisher: John Wiley & Sons
  • Publish Date: August 2004
  • Page Count: 339


Related Categories

Books > Business & Economics > Decision Making & Problem Solving

 
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