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What Makes Your Brain Happy and Why You Should Do the Opposite
by David DiSalvo and Wray Herbert


Overview - This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.  Read more...

 
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More About What Makes Your Brain Happy and Why You Should Do the Opposite by David DiSalvo; Wray Herbert
 
 
 
Overview
This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.
Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.


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Details
  • ISBN-13: 9781616144838
  • ISBN-10: 1616144831
  • Publisher: Prometheus Books
  • Publish Date: November 2011
  • Page Count: 309
  • Dimensions: 8.98 x 6.01 x 0.94 inches
  • Shipping Weight: 0.97 pounds


Related Categories

Books > Psychology > Cognitive Psychology & Cognition
Books > Psychology > Neuropsychology

 
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