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What Women Want : The Global Marketplace Turns Female-Friendly
by Paco Underhill

Overview - From the author of "Why We Buy" comes a book on women in the marketplace--what makes a product, space, or service female-friendly, and why it matters.   Read more...

 
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Overview

From the author of "Why We Buy" comes a book on women in the marketplace--what makes a product, space, or service female-friendly, and why it matters.

 
Details
  • ISBN-13: 1416569952
  • ISBN-10: 1416569952
  • Publisher: Simon & Schuster
  • Publish Date: July 2010
  • Page Count: 214

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