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What Would Google Do?
by Jeff Jarvis


Overview -

"Eye-opening, thought-provoking, and enlightening."
-- USA Today

"An indispensable guide to the business logic of the networked era."
--Clay Shirky, author of Here Comes Everybody

"A stimulating exercise in thinking really, really big."
-- San Jose Mercury News

What Would Google Do?  Read more...


 
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More About What Would Google Do? by Jeff Jarvis
 
 
 
Overview

"Eye-opening, thought-provoking, and enlightening."
--USA Today

"An indispensable guide to the business logic of the networked era."
--Clay Shirky, author of Here Comes Everybody

"A stimulating exercise in thinking really, really big."
--San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.


 
Details
  • ISBN-13: 9780061709715
  • ISBN-10: 0061709719
  • Publisher: HarperBusiness
  • Publish Date: February 2009
  • Page Count: 257


Related Categories

Books > Business & Economics > Strategic Planning

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page 49.
  • Review Date: 2008-11-24
  • Reviewer: Staff

This scattered collection of rambling rants lauding Google's abilities to harness the power of the “Internet Age” generally misses the mark. Blog impresario Jarvis uses the company's success to trace aspects of the new customer-driven, user-generated, niche-market-oriented, customized and collaborative world. While his insights are stimulating, Jarvis's tone is acerbic and condescending; equally off-putting is his pervasive name-dropping. The book picks up in a section on media, where the author finally launches a fascinating discussion of how businesses—especially media and entertainment industries—can continue to evolve and profit by using Google's strategies. Unfortunately, Jarvis may have lost the reader by that point as his attempt to cover too many topics reads more like a series of frenzied blog posts than a manifesto for the Internet age. (Jan.)

 
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