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White Papers for Dummies
by Gordon Graham


Overview -

A fast and easy way to write winning white papers

Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field.  Read more...


 
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More About White Papers for Dummies by Gordon Graham
 
 
 
Overview

A fast and easy way to write winning white papers

Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field.

The fact-based documents known as white papers have been called the -king of content.- No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare.

Where white papers were once used only by technology firms, they are becoming -must-have- items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning.

But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who's done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham--also known as That White Paper Guy--provides dozens of tips and tricks to help your project come together faster and easier.

White Papers For Dummies will help you to:

  • Quickly determine if your B2B firm could benefit from a white paper
  • Master the three phases of every white paper project:
    planning, production, and promotion
  • Understand when and how to use the three main types of white paper
  • Decide which elements to include and which to leave out
  • Learn the best practices of seasoned white paper researchers and writers
  • Choose from 40 different promotional tactics to get the word out
  • Avoid common mistakes that many beginners make

 
Details
  • ISBN-13: 9781118496923
  • ISBN-10: 1118496922
  • Publisher: For Dummies
  • Publish Date: April 2013
  • Page Count: 366

Series: For Dummies

Related Categories

Books > Business & Economics > Business Writing
Books > Business & Economics > Marketing - General

 
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