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Publishers Weekly® Reviews
- Reviewed in: Publishers Weekly, page 36.
- Review Date: 2008-01-14
- Reviewer: Staff
Newbie marketing intern Ciara Griffin lands a job at WMMP, a station threatened with being sold to Skyware, a giant communications conglomerate, unless ad revenue picks up. A former con artist with a canny way with people, Ciara soon learns that the DJs are undead and specialists in the musical eras in which they were turned into vampires. One of them, Shane McAllister (turned in 1995), is really hot and dangerously tempting. In order to attract more listeners, Ciara promotes a new marketing strategy and the Sherwood, Md., station becomes 94.3 WVMP, the “Lifeblood of Rock and Roll,” exploiting the fang factor (which no listener takes seriously) for profit. It works, until an ancient vampire cult wants to pull the plug. Also playing in is “The Control,” an equally ancient paramilitary group created to protect good vampires and kill bad ones. Smith-Ready's musical references are spot on, as is her take on corporate radio's creeping airwave hegemony. Add in the irrepressible Ciara, who grew up in a family of grifters, and the results rock. (May)