Coupon
Win Bigly : Persuasion in a World Where Facts Don't Matter
by Scott Adams


Overview - "If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."

Adams was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog.  Read more...


 
Audio Compact Disc - Unabridged
  • Retail Price: $40.00
  • $29.19
    (Save 27%)

Add to Cart + Add to Wishlist

In Stock.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 11 copies from $26.96
 
Download

This item is available only to U.S. billing addresses.
 
 
 
 

More About Win Bigly by Scott Adams
 
 
 
Overview
"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."

Adams was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.

Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.

The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:

- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
- Stop wasting time on elaborate presentation preparations. Inside, you'll learn which components of your messaging matter, and where you can wing it.
- Planting simple, sticky ideas (such as "Crooked Hillary") is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.

Adams offers nothing less than "access to the admin passwords to human beings." This is a must read if you care about persuading others in any field--or if you just want to resist the tactics of emotional persuasion when they're used on you.

 
Details
  • ISBN-13: 9780525523017
  • ISBN-10: 0525523014
  • Publisher: Penguin Audiobooks
  • Publish Date: October 2017
  • Dimensions: 6.1 x 5.3 x 1 inches
  • Shipping Weight: 0.48 pounds


Related Categories

Books > Psychology > Social Psychology
Books > Humor > Topic - Politics
Books > Business & Economics > Personal Success

 
BAM Customer Reviews