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Women Want More : How to Capture Your Share of the World's Largest, Fastest-Growing Market
by Michael J. Silverstein and Kate Sayre and John Butman


Overview -

In Women Want More, Michael Silverstein and Kate Sayre, two of the world's leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn't just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.  Read more...


 

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Language: English

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More About Women Want More by Michael J. Silverstein; Kate Sayre; John Butman
 
 
 
Overview

In Women Want More, Michael Silverstein and Kate Sayre, two of the world's leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn't just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.



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Details
  • ISBN: 9780061905407
  • Publisher: HarperCollins
  • Imprint: HarperCollins e-books
  • Date: Sept 2009
  • Seller Statement: Sold by HarperCollins Publishers Inc.
 
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