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Word Hero : A Fiendishly Clever Guide to Crafting the Lines That Get Laughs, Go Viral, and Live Forever
by Jay Heinrichs


Overview - Yes, it s true: you "can "learn how to be a verbal wizard
Ever hear someone utter an unforgettable phrase and feel yourself reacting with with well, "awe? "Ever read a great quote and think "I could never come up with anything that clever"?
Daunting as it may seem, there s nothing mystical about witcraft.
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More About Word Hero by Jay Heinrichs
 
 
 
Overview
Yes, it s true: you "can "learn how to be a verbal wizard
Ever hear someone utter an unforgettable phrase and feel yourself reacting with with well, "awe? "Ever read a great quote and think "I could never come up with anything that clever"?
Daunting as it may seem, there s nothing mystical about witcraft. Crafting memorable lines" doesn t "require DNA-encoded brilliance. What it "does "require is some knowledge of the tricks and techniques that make words stick.
In "Word Hero, "Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing and amazingly "helpful " tour of the mechanisms that make powerful language work. You ll learn how to slyly plant your words in people s heads and draw indelible verbal pictures by employing such tools as crashing symbols, rapid repeaters, Russian Dolls and even the powers of Mr. Potato Head.
With those tools and others tucked in your utility belt, you might not immediately achieve wordsmith immortality but you "will "become a better speaker, writer, and raconteur and long after people have forgotten everything else, they ll remember "your "priceless lines."

 
Details
  • ISBN-13: 9780307716361
  • ISBN-10: 0307716368
  • Publisher: Three Rivers Press (CA)
  • Publish Date: October 2011
  • Page Count: 352


Related Categories

Books > Language Arts & Disciplines > Speech
Books > Language Arts & Disciplines > Rhetoric

 
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