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Words That Work : It's Not What You Say, It's What People Hear
by Frank I. Luntz


Overview - The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work , Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in.
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More About Words That Work by Frank I. Luntz
 
 
 
Overview
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

 
Details
  • ISBN-13: 9781401309299
  • ISBN-10: 1401309291
  • Publisher: Hyperion Books
  • Publish Date: August 2008
  • Page Count: 324
  • Reading Level: Ages 18-UP
  • Dimensions: 8.04 x 5.32 x 0.95 inches
  • Shipping Weight: 0.68 pounds


Related Categories

Books > Business & Economics > Skills
Books > Business & Economics > Business Communication - General

 
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